Yirga Specialty Coffee

Client Overview
Yirga Specialty Coffee is an organic specialty café in Doha, Qatar, on Majlis Al Taawon Street by Al Bidda Park. Inspired by Ethiopian coffee heritage, Yirga serves Yirgacheffe beans from the highlands of Ethiopia, brewed with 100% organic beans and natural sweeteners and no refined sugar. Alongside coffee, the menu covers wellness drinks, organic teas, fresh juices and smoothies, immunity shots, sandwiches, house-made waffles and daily sweets.

Objective
Yirga needed a complete brand before opening its doors: an identity that says organic, premium and wellness at a glance, a website where guests can browse the full menu in English and Arabic and find the café, and a social media presence to build anticipation for the opening and keep guests coming back.

Our Solutions

1. Logo and Brand Identity
We built Yirga’s identity around its Ethiopian roots and its organic promise:

• Designed the Yirga logo and a visual identity that feels premium, natural and wellness-focused.

• Applied the brand consistently across the website and social media, so every touchpoint looks like Yirga.

2. Website Development
We developed a bilingual website built around the café experience:

• A digital menu in English and Arabic, organised into nine categories from organic coffees to house-made waffles, with a page for every item.

• A grand-opening page where guests could register to attend, plus the café’s location, opening hours and contact details.

• Search-ready pages, so the café can be found by people looking for an organic coffee shop in Qatar.

3. Social Media Marketing
We manage Yirga’s social media on Instagram and Facebook:

• Posts, stories and reels that showcase the drinks, the ingredients and the café itself.

• Content planned around the opening, the menu and seasonal moments, in one consistent visual style.

Achievements

• A brand built from day one: logo, identity, website and social media launched together as one consistent brand.

• A bilingual menu online: 39 menu items across nine categories, available in English and Arabic.

• Easy to find and visit: the café’s location by Al Bidda Park and its contact details on every page of the website.

• A Gulf launch handled end to end: branding, website and social media for a new café in Doha, delivered by one team.

Impact

Yirga opened in Doha with a complete, consistent brand behind it. Guests can explore the full menu in English or Arabic before they visit, find the café easily, and follow it on social media, where Yirga keeps its organic, Ethiopian-inspired story in front of coffee lovers across the city.