And Grace

Client Overview
And Grace is a Lebanese luxury handbag brand founded in 2019 by designer Grace Aoun. Every bag is handcrafted in Lebanon from genuine leathers and fine materials, following a slow-fashion approach: timeless designs with functional details, made for the sophisticated woman. The collection spans clutches and evening bags, shoulder, crossbody, hobo, tote and bucket bags, sold through the brand’s online store and on Instagram at @and.grace.

Objective
And Grace needed a social media presence as refined as its bags: one that shows the craftsmanship behind each piece, presents every collection with a consistent luxury look, and leads followers to the brand’s online store.

Our Solutions

1. Social Media Strategy
We built a strategy around the brand’s position as a Lebanese luxury label:

• Defined the audience, tone of voice and visual direction for a premium, slow-fashion brand.

• Planned monthly content calendars around collection launches, seasons and occasions.

2. Content Creation
We create content that lets the bags speak for themselves:

• Posts, stories and reels that highlight materials, colours and finishing details.

• Styling content that shows how each bag fits into daily life and special occasions.

3. Community and Campaigns
We manage the brand’s channels day to day so the community keeps growing:

• Publishing on schedule and engaging with followers and customers.

• Paid campaigns that bring the right audience to each collection and to the online store.

Achievements

• A consistent luxury identity: every post, story and reel follows one refined visual direction.

• Every collection in the spotlight: clutches, shoulder, crossbody, hobo, tote and bucket bags each get their moment.

• Craftsmanship on show: content that highlights the materials and details of bags handcrafted in Lebanon.

• A direct path to purchase: social content that leads followers to the brand’s online store.

Impact

And Grace’s social channels now reflect the care that goes into every bag. Followers discover each collection through content that feels as considered as the product itself, giving the brand a steady, consistent voice as it grows as a Lebanese luxury label.