Saly Chips

Client Overview
Saly Chips is a Lebanese chips brand that wanted its identity and packaging to stand out on the shelf and connect with snack lovers online.

Objective
Saly Chips needed a refreshed brand: a redesigned logo, a clear and consistent identity, new packaging for its chips bags, and an active social media presence that reflects the new look.

Our Solutions

1. Logo Redesign & Rebranding
We gave the brand a fresh, recognisable identity:

• Redesigned the Saly Chips logo for stronger impact and legibility.

• Defined the new brand identity: colours, typography and visual style.

2. Packaging Design
We designed new chips bags built around the new identity:

• Created packaging that catches the eye on the shelf.

• Applied the identity consistently across the product range.

3. Social Media Marketing
We manage the brand’s social media:

• Content and visuals that carry the new branding.

• Ongoing management to keep the brand active and engaging online.

Achievements

• A refreshed brand: a redesigned logo and a consistent identity.

• New packaging: chips bags designed to stand out on the shelf.

• One look everywhere: the same identity from the bag to the social media feed.

Impact

Saly Chips now has a modern, recognisable brand that works on the shelf and online, supported by social media that keeps the brand in front of its audience.