Palette – Virtual Hair Color

Client Overview
Palette is a beauty brand that offers its customers a virtual hair color try-on experience, accessed through a QR code.

Objective
Palette wanted customers to explore different hair colors before committing to a change, with a realistic preview of how the recommended shades would look on them.

Our Solutions

1. Virtual Try-On Platform
We built an interactive try-on experience around Palette’s recommended hair colors:

• A realistic preview of each recommended shade on the user.

• An engaging, easy-to-follow experience that helps customers compare colors.

2. QR Code Access
Customers reach the platform instantly:

• Scanning a QR code opens the virtual try-on directly, with no app to install.

3. Live Camera and Photo Upload
Two ways to try a color:

• Live try-on that uses the device camera to show colors in real time.

• Photo upload from the gallery, with the chosen color filters applied to the picture.

Achievements

• Risk-free color choice: customers see a shade on themselves before changing their hair color.

• Instant access: a QR code takes customers straight to the experience.

• Flexible experience: live camera try-on or photo upload, whichever the customer prefers.

Impact

Palette gives its customers an interactive, personalized way to choose their next hair color, helping them decide with confidence.