Maria Pharmacy

Client Overview
By Dr Maria is the online beauty store of Pharmacie Maria in Jal El Dib, Lebanon. Every product on its shelf is chosen by pharmacist Dr Maria: skincare, sun care, hair care, body care, aromatherapy and mother and baby care from trusted French and international pharmacy brands such as Avène, La Roche-Posay, Vichy, Uriage, Isdin, Apivita and Klorane, delivered to customers across Lebanon.

Objective
Pharmacie Maria wanted to take its counter online: a brand of its own, and a store where customers can find their favourite beauty brands quickly, trust the choice behind every product, and order with delivery anywhere in Lebanon and cash on delivery.

Our Solutions

1. Logo and Brand Identity
We created the By Dr Maria identity around the pharmacist behind the picks:

• Designed a gold signature logo that pairs Dr Maria’s handwritten name with an interlocking cross, for a look that feels premium and personal.

• Built a deep green, porcelain and gold palette with elegant serif type, applied across the website, product pages and social visuals.

2. E-commerce Website
We designed and developed a complete online store built around beauty discovery:

• A catalogue of more than 1,500 products from 36 brands, organised into eight categories from skincare and sun care to mother and baby.

• Live search across products, brands and categories, plus shop filters by brand and price, so customers reach the right product in seconds.

• Dr Maria’s picks, a curated selection highlighted on the home page, and an Ask Dr Maria section for free skin and routine advice.

• A smooth path to purchase: rich product pages, a side cart, a simple checkout with cash on delivery and flat delivery across Lebanon, and customer accounts with order tracking and one-click reorder.

• A fully responsive design, tested on phones, tablets and desktops.

3. Catalogue Setup
We loaded the store with the pharmacy’s supplier ranges:

• Imported each brand’s product listings with names, prices, barcodes and descriptions, brand by brand.

• Prepared every packshot as a clean, compressed image, so the shop looks consistent and loads fast.

Achievements

• A pharmacy brand online: a new identity and an online store launched together as one consistent brand.

• A full beauty shelf: more than 1,500 products from 36 brands, available to order across Lebanon.

• Easy to shop: live search, filters and curated picks lead customers from brand to basket quickly.

• Trust built in: Dr Maria’s voice is present across the store, from her picks to free beauty advice.

Impact

Pharmacie Maria now reaches customers far beyond Jal El Dib. Shoppers across Lebanon can browse a pharmacist-curated beauty shelf, get advice from Dr Maria and order their favourite brands from home, with delivery to their door.